Located in the heart of San Francisco's Mid-Market neighborhood, Serif is a new 12-story condominium complex with 242 for-sale residences. Serif will also share its space with the sumptuously hip The LINE hotel, retail and dining experiences, and the legendary Magic Theatre. Serif illustrates the revitalization of a rapidly changing section of Market Street. Featuring prime walkable access to the theater, art, retail, dining and nightlife Serif enables residents to be amidst San Francisco's new hub of entertainment. The interior design combines angular forms with raw materials and finishes, such as concrete and wood, the palette blends striking black and white background surfaces with highlights of warm, natural hues and finishes. All images are representative of the development.